When the Academy of Motion Picture Arts & Sciences announced it’s doubling the number of Best Picture nominees to ten, my first thought was “gawd, that means the Oscars will run even longer than ever!” My second thought was “will they be able to find ten worthy films.” Odds are there are now going to be at least one or two “artsy-fartsy” (sorry Arty Chick) movies on the list that no one has ever heard of and those of us who try to see ALL of the nominated films each year will feel compelled to go see.
So is it a ploy to sell more tickets and DVDs? God knows Hollywood is hurting just like everyone else. Apparently not, according to the “Company Town” blog in the LA Times, “few nominated films get a significant bump in ticket or DVD sales.” And several articles have pointed out that studio execs are reluctant to spend even more on those “For Your Consideration” ad campaigns.
Who knows what’s behind it? Maybe the Academy was bored or questioning its relevance. Maybe it wanted to mess with everyone’s Oscar office pool odds. I just know that I don’t particularly like the idea and I want to know what you think. Leave a comment.