Currently browsing the "augmented reality" tag.

Creative Control

Before going to this film, you might want to look up augmented reality (AR). Yes, it’s a thing. Instead of virtual reality, which is entirely created in a computer, AR takes the real world and adds all kinds of digital visuals and sounds to make something new and, one might hope, better. Creative Control is about an ad executive in the very near future who is tasked with designing a campaign for a high-end AR company called Augmenta. To understand them better, he wears their glasses around for a while and experiments with all the bells and whistles and starts to lose track of the borders between his real and augmented lives.