Currently browsing the "Product Placement" tag.

Pom Wonderful Presents: The Greatest Movie Ever Sold

Oscar-nominated filmmaker Morgan Spurlock (Super Size Me) is selling out! Well – sort of. His latest documentary is entirely bankrolled by advertising and product placement. But that’s okay, because the film is all about the proliferation of branding, advertising and product placement in our society. So companies are actually paying him to expose their people and their products to potential ridicule. The movie’s tagline sums it up best: “He’s not selling out. He’s buying in.”