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Review: The Social Dilemma

Let’s say I write up a quick review on this documentary about the double-edged sword that is social media, search engines and our addiction to smart phones. And then I post the review to Facebook, Twitter and Instagram. Then you like, comment, or share it (wishful thinking, perhaps). And then you start getting ads and posts relating to what you commented on. And like-minded friends (and maybe a few strangers) weigh in on what you liked, commented on, or shared. And then you start getting all sorts of similar posts and ads relating to the subject matter of this review.

That, in a nutshell, is the point of The Social Dilemma, available now on Netflix. We apparently are all puppets on a social string, manipulated by a small number of engineers in Silicon Valley tasked with monetizing all those “free” services and platforms we devote “x number of hours” to on a daily basis. Cue the alarm emoji!